Sleep hygiene advice alone rarely fixes insomnia. The treatment with the best evidence is CBT-I, and it is free on the NHS.
Most advice about sleeping better is sleep hygiene — dark room, no screens, regular bedtime. It is sensible, it is free, and on its own it does not treat insomnia.
That is not a criticism of the advice. It is that sleep hygiene is prevention, and once insomnia is established something different is needed.
Cognitive behavioural therapy for insomnia — CBT-I — is first-line treatment in UK and international guidance. It outperforms sleeping tablets in the long term, and unlike medication its benefits persist after treatment stops.
It is available free on the NHS — through NHS Talking Therapies, which takes self-referrals without a GP appointment, and through NHS-approved digital programmes such as Sleepio and Sleepstation, available free in many areas.
Most people with long-term insomnia have never been offered it, and are given sleep hygiene leaflets or sleeping tablets instead. That is the gap this article exists to close.
CBT-I has two active components, and both are counterintuitive enough that they need proper instruction.
This sounds like the opposite of what you want, and it is the most effective part.
If you are in bed for nine hours but sleeping six, the bed has become a place where you lie awake. Sleep restriction temporarily limits time in bed to roughly the time you actually sleep, which builds sleep pressure and consolidates fragmented sleep. Time in bed is then extended gradually as efficiency improves.
It works, and the first week is genuinely hard — which is why doing it with proper guidance rather than from an article matters.
The principle is that the bed should mean sleep, and nothing else.
These support the above rather than replacing it:
Zopiclone, zolpidem and benzodiazepines work — for about two weeks.
After that, tolerance develops, dependence follows quickly, and stopping causes rebound insomnia that is worse than the original problem — which convinces people they cannot sleep without them. In older adults they also increase falls, fractures and daytime confusion.
We do not initiate them remotely under any circumstances, and any service that will is not acting in your interest.
Over-the-counter sleep aids — mostly sedating antihistamines — cause next-day grogginess, tolerance within days, and have anticholinergic effects that are best avoided in older adults.
Insomnia is frequently a symptom rather than the diagnosis, and treating the sleep without the cause does not work:
Melatonin is prescription-only in the UK, and is licensed for short-term use in adults over 55 and for specific circumstances in children.
It is genuinely useful for jet lag and body-clock disorders — shift work, delayed sleep phase — where the problem is timing rather than sleep drive. For ordinary insomnia its effect is modest at best.
Melatonin bought online from overseas is unregulated, and analyses have repeatedly found actual content differing substantially from the label.
Insomnia is genuinely treatable, and the treatment is not a tablet. If you have been offered nothing but sleep hygiene advice, there is considerably more available — and most of it is free.

Clinically reviewed by Dr Mohammad Zubair Khan, GMC 7563469
Last reviewed
September 5, 2026
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